Green DOOH
When communication improves the air you breathe.
Green DOOH is not a sustainable ad campaign. It’s a new category: out-of-home communication on infrastructure that purifies the air, measures impact and certifies it for your ESG report.
The difference
It’s not a green ad.
Traditional DOOH delivers visibility. Green DOOH delivers visibility plus real, measurable and reportable environmental impact.
Every impression happens on a device that is actively purifying the air at the same moment.
For brands
From brief to ESG report.
The process is simple. The output is twofold: a media campaign and a verifiable environmental impact document.
Choose the space.
The brand selects the location: indoor or outdoor, by city or environment type. Every active installation corresponds to a purified and monitored space.
Content goes live.
The campaign is broadcast on the display integrated in the purifier. No separate totem: the message lives at the same point where the air impact happens.
Air data is visible in real time.
During every impression, the display shows real-time air quality values. The environmental context becomes part of the message.
Media + environmental report.
At the end of the campaign the brand receives a unified report: standard media metrics (reach, impressions) plus certified environmental metrics (m³ air treated, PM2.5 reduced).
EU Green Claims compliance.
Every environmental claim in the report is third-party verifiable and compliant with the EU Green Claims Directive requirements. No greenwashing.
Regulatory context
Why now.
Three European regulations in force are changing the rules for brand communication. Green DOOH is not just a narrative opportunity: it is a concrete response to compliance obligations.
EU Green Claims Directive
Environmental claims must be verifiable, certified and based on recognised methodologies. Brands communicating ecological commitment without verifiable data risk sanctions.
Green DOOH solves the problem: every campaign includes third-party certified data.
Corporate Sustainability Reporting Directive (CSRD)
Medium and large companies must report the environmental impact of all their activities, including commercial communication.
With E-Bufaga, outdoor communication becomes a positive line in the ESG report.
EU Taxonomy
Economic activities classifiable as “green” under the European taxonomy can access more favourable financing conditions.
Communication on certified infrastructure contributes to sustainable finance objectives.
Certified data
No claim without data.
Use cases
Who uses Green DOOH and why.
Product launch + ESG.
Product launch campaign on integrated displays in purified spaces. The final report includes media and environmental metrics for the annual sustainability report.
Certified institutional communication.
Messages of public interest broadcast on infrastructure that monitors and certifies air quality at the very site of communication.
Purified spaces as a communication asset.
Shopping centres enhance their certified indoor spaces as a healthy environment, offering internal advertisers a verifiable quality context.
Ready to communicate with real impact?
Explore the opportunities for your brand, or dive into the data and certifications that make every campaign verifiable.