Sustainable Media
Your message where
the air improves.
Contextual advertising in high-traffic spaces, on screens integrated into urban air purifiers. Visibility + sustainability + certified data.
3
active locations
Rome + Parma
73,000+
passages/day
aggregated audience
€8–15
CPM DOOH
market range
100%
certified data
no estimates, no panel
Why Green DOOH
Not just visibility. Measurable impact.
Your brand enters a new category: Sustainable Media. Where every impression has an environmental data point attached.
Visibility
Verified audience, real dwell time
Screens in car parks and high-traffic infrastructure. Every impression is tracked by physical sensors, not panel estimates.
Sustainability
Every impression is an ESG data point
For every active campaign, you receive a detailed report that translates your visibility into tangible wellbeing. Your human impact: the number of people reached and the total purified breaths generated thanks to your brand. A certified data point, ready to be included in any type of corporate communication.
Reputation
Brand halo in the only context improving the air
Not greenwashing. The context is physically sustainable: the device removes fine particles while displaying your ad.
Active network
Where we are. Where we’re going.
Active locations and expansion roadmap. All traffic data is verified by physical sensors.
| Location | Partner | City | Traffic/day | Audience | Status |
|---|---|---|---|---|---|
| Laurentina car park | ATAC | Rome | ~15,000 | Urban commuters | Active |
| Toschi car park | Toschi | Parma | ~8,000 | City centre | Active |
| Expanding | — | Milan, Bologna, Naples | TBD | — | Q3 2025 |
Formats & specs
Your ad, in the right context.
Full-screen display
Integrated 32–55" screen. 15-30s loop. Video and static formats.
High dwell time
Car parks and airports guarantee 3-8 minutes of average exposure per passage.
Audience data
Passages/day verified by IoT sensors. No estimates: real data.
Contextual premium
The brand appears where the air is actively improving. Measurable brand halo effect.
Who it's for
Who chooses Green DOOH.
Not for every brand. For those who have something to prove.
Brands with declared ESG objectives
Automotive, energy, pharma, food & beverage, utilities. If your brand has committed to environmental targets, Green DOOH gives you documented action.
Media planners and media agencies
CPM €8–15, audience tracked by physical sensors, dwell time 3–8 minutes. A line in the media plan that generates PR as well as impressions.
Buying process
Simple to activate.
01
Download the Media Kit
Find the technical specs for formats, certified traffic data for each location, CPM and commercial terms.
02
Tell us about your objective
A 20-minute call to understand which locations and formats fit your campaign — and how to structure the ESG report included.
03
Activate the campaign
We handle everything: formats, scheduling, environmental reporting. You receive performance data and ESG data in a single end-of-campaign report.
The differentiator
Your brand doesn’t just buy visibility. It contributes to clean air.
Not greenwashing. Not offsetting. The device physically removes PM2.5 and PM10 from the air while your ad is displayed. Every campaign generates a real environmental data point, attachable to your sustainability report.
Join the Green DOOH network.
Discover availability, metrics and formats. The complete Media Kit is one form away.
Response guaranteed within 24 business hours.
Contatti