Case study · Mobility hub
The car park network
that breathes better.
From Parma to Arezzo to Verona: how Parkinge integrated air purification and certified monitoring across 4 high-footfall urban sites.
4
Active cities
Parma · Arezzo · Verona — growing network
4
Totems installed
24/7 operation, centralised monitoring
Certified
Certified monitoring
Automated reports for ESG disclosures
€0
Operational cost
For the partner — revenue sharing model
Context
One network, one challenge, one solution.
Parkinge manages high-traffic urban car parks across Italy. The challenge was real: critical air quality, no measurement tools, no digital communication at the busiest points.
Network data
- Type
- Multi-city urban car park network
- Partner
- Parkinge S.r.l.
- Active sites
- 4 (Parma, Arezzo, Verona)
- Combined traffic
- >8,000 cars/day (site average)
- Monitoring
- ESG-certifiable data
- Operational cost
- €0 for Parkinge
Problem identified
Enclosed urban car parks concentrate PM from vehicle exhaust, brake and tyre dust, and residual CO₂. Without active purification systems, air quality consistently exceeds WHO limits.
Parkinge needed a solution that solved the air quality issue, generated certifiable ESG data, and activated digital communication in peak-traffic locations — with no additional operational costs.
Active sites
4 car parks. 3 cities.
Each installation is independent and monitored in real time. Data feeds into a single centralised dashboard accessible to Parkinge.
Parma Toschi
1 totem · Certified monitoring · Active
Parma Kennedy
1 totem · Certified monitoring · Active
Arezzo Piazza del Popolo
1 totem · Certified monitoring · Active
Verona Cittadella
1 totem · Certified monitoring · Active
How we operated
4 phases, 3 cities, 2 weeks.
A standardised process that allows the network to scale without increasing deployment timelines.
01
Scouting
Technical site visit and baseline air quality measurement at every location. Certifiable starting-point data for post-installation comparison.
02
Design
Optimal positioning plan to maximise purification coverage in each car park, taking internal traffic flows into account.
03
Deploy
4 installations across 3 cities completed in under 2 weeks. Zero operational disruptions for Parkinge or its customers.
04
Dashboard
Centralised monitoring with automatic alerts and monthly certified reports for each site, accessible from a single interface.
The impact
Data. Visibility. Concrete value.
Three measurable dimensions of impact for Parkinge and its clients.
Certified ESG data
Each site produces a monthly certifiable report, directly usable in Parkinge’s sustainability disclosure and those of its B2B clients.
DOOH visibility
4 digital screens active in high-traffic urban locations. Premium ad space in car parks with thousands of daily accesses.
Immediate scalability
Parkinge manages over 50 car parks in Italy. The model proven across 4 sites is replicable across the entire portfolio with no additional integration costs.
Partner voice
The perspective of Parkinge.
“In E-Bufaga we found a solution that solves a real problem and gives us back data we can actually use in our sustainability reports.”
Scaling potential
From 4 sites to 50+.
The model is already live. Scaling across the entire Parkinge portfolio is on the roadmap.
50+ car parks in Italy
The Parkinge portfolio covers Italy’s main cities. The E-Bufaga expansion roadmap is already under discussion for new priority sites.
Data integration
Air quality data can be integrated into Parkinge’s operational dashboard and customer app, adding value to the service.
White-label reporting
Co-branded Parkinge/E-Bufaga ESG reports to offer B2B clients as a differentiating service in corporate car park management.
Do you manage a car park network or urban hubs?
Bring certified monitoring and air purification to your entire network.