Case study · Events & Squares
The summer event
that breathes better.
In the heart of Rome: how E-Bufaga brought active air purification and real-time environmental communication to Testaccio Estate, night after night.
90
Event nights
Summer season 2026 — high evening footfall
8,000
Attendance/night
Audience moving through the event area
2
E-Bufaga devices
Active purification + DOOH screen
Real-time
Environmental data
Air quality shown live during the event
Context
An event in the heart of Rome, an audience to protect.
Testaccio Estate is one of the liveliest fixtures of the Roman summer: music, food and thousands of people every night. A perfect setting to prove that air purification and responsible communication can coexist with entertainment.
Event data
- Type
- Open-air urban summer event
- Location
- Testaccio, Rome
- Period
- Summer season 2026
- Attendance
- ~8,000 per night
- Devices
- 2 (purification + DOOH)
- Monitoring
- Real-time air quality
Problem identified
Open-air summer events pack thousands of people into a few hours: food-area smoke, generators, induced traffic and re-suspended dust worsen air quality exactly where the audience lingers longest.
These moments are rarely monitored and almost never told from an environmental angle. Testaccio Estate wanted a way to concretely improve the air and credibly communicate its commitment to sustainability.
How we operated
4 phases, from baseline to screen.
A process designed for a temporary, high-footfall context, with fast installation and zero interference with the event.
01
Scouting
Survey of the event area and baseline air quality measurement before opening. A starting point for comparison across the nights.
02
Design
Device placement at the points of highest crowd density — food areas, stage, entrances — to maximise purification coverage.
03
Deploy
Fast, non-invasive installation before the season begins. Zero interference with event set-up and logistics.
04
Communication
The DOOH screen shows real-time air quality data to the audience, making the event’s positive environmental impact visible.
The impact
Air. Visibility. Value for the event.
Three dimensions of impact for the organisers, sponsors and audience.
Environmental data for the event
A certifiable impact report the organisers can use to tell the event’s sustainability story to sponsors, institutions and the public.
High-engagement DOOH visibility
A digital screen in a high-attention evening entertainment context. Premium space for responsible communication and aligned sponsor messages.
Brand memorability
The audience doesn’t just see a message: they live it in a space that is improving. This builds an authentic connection between brand and event experience.
Partner voice
The perspective of the organisers.
“Bringing cleaner air and environmental data into an event like ours means taking care of the audience and telling our sustainability story concretely, not just in words.”
Scaling potential
From one event to a season of events.
The model is replicable across open-air festivals and events throughout Italy. The figures in this project are preliminary and will be consolidated at the end of the season.
Replicable across other events
The format adapts to festivals, fairs, markets and open-air events with high footfall across Italy, with fast, temporary set-up.
Sponsor package
The combination of clean air + DOOH screen + environmental report can be offered as a sustainability asset to event sponsors.
Data for the city
Measurements collected during events enrich the picture of urban air quality at moments of peak crowd concentration.
Do you organise an event or a public space?
Bring clean air and real-time environmental communication to your audience.