Brand & Media
Plan a Green DOOH campaign that cleans the air while it communicates
Digital advertising spaces on Bufaga devices that purify the air in high-footfall public places. Bufaga puts brands and media agencies in contact with the space holders.
Impressions and environmental impact are indicative estimates, based on detected footfall and on the capture capacity of the devices, following the published methodology.
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Growing network
Spaces available at partners across Italy
PM removed
Estimated for every campaign
Real-time reach estimate
Estimates provided by space holders and sensor data
Benefit Corporation
Environmental impact in the bylaws
What you get planning with Bufaga
A tool built for people who have to justify every planning choice: clear coverage, documented estimates, environmental impact you can report to the end client.
Tailored coverage
Hand-pick individual spaces or aggregate several spaces into a single proposal, based on the geographic target of the campaign.
Transparent KPIs
Impressions and reach estimated in real time, before you even talk to our team.
Estimated environmental impact
PM removed by the devices at the chosen spaces, estimated over the campaign period with a public methodology.
What a Green DOOH campaign is
Green DOOH (Digital Out Of Home) brings together two things that usually travel apart: advertising on digital screens and the air quality of the places where people spend their days. Bufaga devices are installed in stations, car parks and high-footfall public places, where they purify the air; the advertising spaces on their screens belong to the locations that host them.
For a brand or a media agency, it means planning an outdoor campaign with the same criteria as a traditional DOOH buy — coverage and frequency — plus a figure that increasingly drives communication choices: an estimate of the environmental impact associated with the campaign, calculated with a public methodology.
Who it is for
The planner is built for media agencies and brands that want to find the right spaces for an outdoor campaign, see coverage estimates straight away and receive a contact proposal with the space holders, without starting from a sales call.
How the planner works
- 1
Choose the spaces
Pick points on the map or an aggregation of several spaces.
- 2
Set the period
Define the campaign duration based on your communication goals.
- 3
Read the estimates
Impressions, reach and environmental impact estimated automatically.
- 4
Get the proposal
A document with the selected spaces, the consideration stated by the holders and Bufaga's fee.
What is a Green DOOH campaign worth? The ATAC case
We analysed coverage, impressions and environmental impact of a real installation on the ATAC network in Rome. A useful benchmark to assess a similar campaign for your brand.
Frequently asked questions
What is a Green DOOH campaign?
It is a digital advertising campaign (Digital Out Of Home) shown on screens installed in devices that purify the air in high-footfall public places. Every campaign generates advertising impressions and, in parallel, an estimable environmental impact.
How is the environmental impact of a campaign estimated?
For every campaign we estimate the particulate matter (PM) removed from the air by the devices at the chosen spaces, over the campaign duration, following the published methodology. Figures are indicative estimates: the capture parameters are being validated with an independent third party.
How do I choose the spaces for my campaign?
In the planner you can select spaces on the map one by one or choose an aggregation of several spaces, seeing estimated impressions and reach in real time before talking to our team.
How long does it take to get a proposal?
The planner calculates estimates in real time as you choose spaces and period. When you are done you can request the proposal: a document with the selected spaces, the consideration stated by the holders and Bufaga's fee shown separately. We get back to you within 2 business hours.
Bufaga's role
Bufaga puts advertisers and media agencies in contact with the holders of advertising spaces. The advertising contract is concluded with the space holder, not with Bufaga. Bufaga's fee is stated separately in the proposal and is listed in the Table of operations.
Ready to choose your spaces?
It takes two minutes: choose spaces and dates, we calculate the estimates.
Plan now